VfL Wolfsburg: When the DFB allowed shirt advertising

The Volkswagen logo on the VfL Wolfsburg jersey

In 1973, the German Football Association (DFB) allowed shirt advertising in the Bundesliga. VfL Wolfsburg was one of the first clubs to take advantage of this new opportunity, signing a deal with Volkswagen in 1974. The Volkswagen logo has been on the VfL Wolfsburg jersey ever since, making it one of the most recognizable partnerships in German football.

The impact of shirt advertising on VfL Wolfsburg

The shirt advertising deal with Volkswagen has had a significant impact on VfL Wolfsburg. The club has been able to use the money from the deal to invest in its infrastructure, including its stadium, training ground, and youth academy. This investment has helped VfL Wolfsburg to become one of the most successful clubs in Germany, winning the Bundesliga title in 2009 and the DFB-Pokal in 2015.

The shirt advertising deal has also helped to raise the profile of VfL Wolfsburg. The club now has a global fan base, and its matches are watched by millions of people around the world. This has helped to make VfL Wolfsburg one of the most marketable clubs in Germany, and it has also attracted some of the best players in the world to the club.

The future of shirt advertising in the Bundesliga

Shirt advertising is now a common sight in the Bundesliga. All 18 clubs in the league have shirt advertising deals, and the money from these deals has helped to make the Bundesliga one of the most competitive leagues in the world. It is likely that shirt advertising will continue to be a part of the Bundesliga for many years to come.

Conclusion

The shirt advertising deal with Volkswagen has been a major success for VfL Wolfsburg. The club has been able to use the money from the deal to invest in its infrastructure and raise its profile. As a result, VfL Wolfsburg is now one of the most successful clubs in Germany and has a global fan base.